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OSP: Rashford and Kardashian Audience and Industry blog post

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  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . young people, football fans, and supporters of social causes 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? by sharing his personal stories about his life growing up and relying on free school meals 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  3.05–3.38% and 0.15–0.50% 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasure...

OSP: Language and Representation Blog Tasks

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  navigation, colour scheme, typography user profile, narrative 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.   The #EndChildFoodPoverty Campaign platform he posted the letter to the government demanding for children to be fed brand promotion   The "Marcus Rashford Book Club" aims to provide free books to children in underprivileged areas, based on his belief that reading changed his life. Social media posts feature images of him with books or promoting the titles, linking back to the website for more information Partnership Announcements and "About" Page Imagery Rashford's website "About" page details his numerous brand part...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? 2005, 2006, 2010 2) What is the definition of an influencer? someone who influences something or someone 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Khaby Lame  161 million  on TikTok, and around  80 million  on Instagram 4) How big is the influencer industry according to the article? The influencer industry (part of the larger creator economy) is valued at  approximately $250billion  currently 5) What are the problems associated with being an influencer? Lack of structure and accountability. Pressure to always stay relevant. Inconsistent income, especially in the early stages. The mental toll of being online 24/7. 6) Why is it suggested that audiences actually like being sold products by influencers? because they foster a sense of trust and authenticity through parasocial relat...

statement of intent feedback and redraft

  Link to brief: 3 Use of media terminology (language/representation/theory): 3   Comments for AQA: The candidate has produced a clear statement which outlines the intentions which are most appropriate to the brief such as how and why their music video would be of some appeal to the intended target audience There are some applications of knowledge and understanding of theory such as Young and Rubicam’s psychographic group profiling of her key characters role within society coupled with their ethnicity   Next steps: You need to state which two setting locations you are planning to film in and explain why this would be important to your music video Re-read your statement – fix your grammar so that it is in formal English throughout e.g. ‘u’ Consider if you can bring in Propp’s character theory and Todorov’s equilibrium theory to strengthen your statement to receive top marks Narrative The artist are Alessia Carson and Khalid and the song is called 1-800-273-8255 and its abo...

Preliminary exercise feedback and learner response

  1.  WWW: Attempted to write a statement of intent about the preliminary exercise Next steps: 1. Complete coursework to a high standard 2. Meet deadlines by being organised and proactive – take your videos and plan your production 2.  Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  www- statement of intent includes thorough detail of narrative theories and media codes next step- finish filming  next step- finish editing all before deadline 3) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List  three  things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be  sp...

Paper 1 baseline assessment learner response

 1. www: iman a good effort overall some knowledge of denotation connotations when analysing the unseen you are able to apply propps theory to the galaxy csp next step: add more depth to each answer where more marks are available e.g. q2 3 + 4  for Q7 consider the importance of industry (mcu) for how they were marketed/promoted 2. colour scheme, facial expressions, slogan 3. propps character theory, todorovs equillibrium, bartes enigma and action codes 4. historical- oldest british magazine social- upper class arcoriatcs  5. star power, poster, adverts 6. more narrative theories and media codes + conventions

accountability coursework checklist

Item Progress Statement of Intent (Max. 300 Words) Front Cover Min. Two Filming Locations   A Clear Narrative/Story   Min. Two Characters (Including a Protagonist)   Variety of Camera Shots, Angles and Movements   Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).   Non-diegetic sound (which must include but is not restricted to music).   Double Page Spread       Original Article (350-400 Words) that Links to Headline   Main Original Image (Different to Cover Image)   Min. Three Smaller Original Images