Posts

Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? entertainment, gossip, scandals 2)  What type of news can you typically find in a  broadsheet  newspaper? politics, news, formal news  3) If someone is  left-wing , which political party in the UK are they most likely to support? Which newspapers would they be likely to read? c onservative 4) If someone is  right-wing , which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? labour 5) Why has there been a decline in newspaper sales in the last 50 years? because people have phones and technology is more common like watching the news on your phone or TV 6) Why is a free press important in a democracy like the UK? because the news holds an unbiased role so it gives us an insight on what the people in power are doing and acts like a sort of watch dog Which newspapers were worst hit by Covid-19?  The metro Which ...

mock assessment LR

1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. NEXT STEPS:revise media terminology theory lots of gaps in your knowledge, complete blog work past papers to ensure your exam ready for your next mock exam WWW:Iman a fairly good analysis of how gender is represented in the hdm clip 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  sounds that the actors cannot hear but the audience can. background music 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. two shot scenes, birds eye views  Consistently appropriate and ...

OSP: Rashford and Kardashian Audience and Industry blog post

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  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . young people, football fans, and supporters of social causes 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? by sharing his personal stories about his life growing up and relying on free school meals 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  3.05–3.38% and 0.15–0.50% 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasure...

OSP: Language and Representation Blog Tasks

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  navigation, colour scheme, typography user profile, narrative 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.   The #EndChildFoodPoverty Campaign platform he posted the letter to the government demanding for children to be fed brand promotion   The "Marcus Rashford Book Club" aims to provide free books to children in underprivileged areas, based on his belief that reading changed his life. Social media posts feature images of him with books or promoting the titles, linking back to the website for more information Partnership Announcements and "About" Page Imagery Rashford's website "About" page details his numerous brand part...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? 2005, 2006, 2010 2) What is the definition of an influencer? someone who influences something or someone 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Khaby Lame  161 million  on TikTok, and around  80 million  on Instagram 4) How big is the influencer industry according to the article? The influencer industry (part of the larger creator economy) is valued at  approximately $250billion  currently 5) What are the problems associated with being an influencer? Lack of structure and accountability. Pressure to always stay relevant. Inconsistent income, especially in the early stages. The mental toll of being online 24/7. 6) Why is it suggested that audiences actually like being sold products by influencers? because they foster a sense of trust and authenticity through parasocial relat...

statement of intent feedback and redraft

  Link to brief: 3 Use of media terminology (language/representation/theory): 3   Comments for AQA: The candidate has produced a clear statement which outlines the intentions which are most appropriate to the brief such as how and why their music video would be of some appeal to the intended target audience There are some applications of knowledge and understanding of theory such as Young and Rubicam’s psychographic group profiling of her key characters role within society coupled with their ethnicity   Next steps: You need to state which two setting locations you are planning to film in and explain why this would be important to your music video Re-read your statement – fix your grammar so that it is in formal English throughout e.g. ‘u’ Consider if you can bring in Propp’s character theory and Todorov’s equilibrium theory to strengthen your statement to receive top marks Narrative The artist Jeff Buckley and the song is called Lover, you should've come over and its abou...

Preliminary exercise feedback and learner response

  1.  WWW: Attempted to write a statement of intent about the preliminary exercise Next steps: 1. Complete coursework to a high standard 2. Meet deadlines by being organised and proactive – take your videos and plan your production 2.  Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  www- statement of intent includes thorough detail of narrative theories and media codes next step- finish filming  next step- finish editing all before deadline 3) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List  three  things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be  sp...