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Showing posts from November, 2024

Industries: Ownership and Control

  1) What is a   conglomerate  in the media industries? a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet. 2) What is a  subsidiary ? a company that belongs to another company, which is usually referred to as the parent company or holding company.  3) What are the benefits for media companies of  vertical integration ? maximise profits and ensure a return on investment by controlling the entire process. 4) What are the benefits for media companies of  horizontal integration ?  allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. The Walt Disney Company...

Blog feedback and learner response task

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  1)  List any tasks you have that are missing or incomplete. i needed to finish off my demographics and psychographics 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. need  demographic psychographics, audience effect 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. Do everything thats not green and turn it green

‘Audience Effects Theory

 1)A passive audience is one that accepts media messages without critically analysing or questioning them, simply absorbing the content as it is presented. 2)An active audience refers to individuals who actively engage with and critically interpret media content, rather than passively receiving information, often influencing how the message is understood or acted upon. 3)The hypodermic needle theory is a communication model that suggests media messages are directly and powerfully injected into the audience's mind, influencing their attitudes and behaviour's in a uniform and immediate way. 4) INFORMATE SURVIELENCE: The times newspaper Your learning about what's going on around you PERSONAL IDENTITY: One of us The high school tv show allows high schoolers to watch and feel like as it if they relate DIVERSION/ENTERTAINMENT: Tiktok People just scroll to watch entertaining/relatable videos for a long time and it keeps them entertained RELATIONSHIPS: Keeping up with the kardasion...

Reception theory

1)The preferred reading is the audience's interpretation that aligns with the creator's intended message and values. 2)The oppositional reading of a media text is when the audience rejects or challenges the intended message, interpreting it in a way that opposes the creator’s values or goals. 3)The Harry Brown trailer positions the audience to view the teenage characters as menacing and dangerous by highlighting their involvement in violence and crime, creating a sense of threat and hostility. 4)Young people might reject this reading and construct an oppositional reading of the trailer by viewing it as an unfair stereotype that portrays them all as violent or troublemakers, disregarding the diversity of their experiences. 5)In a typical McDonald's advertisement, the brand promotes its food as tasty, affordable, and convenient, often using bright, cheerful imagery, upbeat music, and happy, satisfied customers. The preferred reading suggests that McDonald’s is a place for enj...

'Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? Age/Gender, Race, Location, Employment status 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Makes it easier to reach your target audience 3) What are the seven different Psychographic groups?  The aspirer, The explorer, The reformer, The struggler, The resign, The succeeded  4) Write a brief summary of what each Psychographic group is seeking or motivated by. Innovators – Seek new and exciting experiences, love trying the latest things. Thinkers – Value knowledge, learning, and products that make them think. Achievers – Driven by success, recognition, and achieving goals. Experiencers – Love adventure, fun, and social experiences. Believers – Value tradition, stability, and products that align with their values. Stivers – Want status, recognition, and aspire to improve their social standing. Makers – Focus on ...

Media assessment 1: Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some ability to recall camera shots and why they are used. Some knowledge/understanding of denotation/connotation but not throughout  EBI: Not enough preparation/revision to prepare for this assessment, lots of careless mistakes revise GLOW/blogs/notes for future assessments 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0/1 Q2: 1/1 Q3: 5/12 Q4:1/2 Q5:3/6 Q6:2/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Question 3, I had a lot to say for the connation like what the meaning of the colours and angles were. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Question 1, I di...