Industries: Ownership and Control
  1) What is a   conglomerate  in the media industries? a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet. 2) What is a  subsidiary ? a company that belongs to another company, which is usually referred to as the parent company or holding company.  3) What are the benefits for media companies of  vertical integration ? maximise profits and ensure a return on investment by controlling the entire process. 4) What are the benefits for media companies of  horizontal integration ?  allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. The Walt Disney Company...