Media assessment 2 learner response


WWW- Imans knowledge of which methods are used to market film mostly secure knowledge film csi

EBI- Ensure you read through each bullet point for the Lo market qs e.g marketing and distrubuting Revise halls reception theory

Q2:1
Q3:3
Q4: 0
Q5:2
Q6:10

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.


3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

Yes i wrote about both oppositional and preferred reading

PREFERRED: Women are portrayed in a subversive / non-conventional way as their

strength and independence is highlighted by the image (pose / pride in

facial expression etc.)

OPPOSITIONAL:Women would not be able to relate to the muscular physique of the

woman in the image and this would put them off taking a job.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration is when a company controls different parts of the production process, like making the product and selling it, and it helps the company save money, improve efficiency, and have more control over quality and distribution.



5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

Read bullet points more clearly and link to them  

link and revise halls reception theory

 ensure you understand vertical intergration

revise medial codes

add more on marketing and distrubuting

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