Denotation & Connotation blog tasks: advert analysis

 Denotation & Connotation blog tasks: advert analysis

Create a new blogpost in your GCSE Media blog called 'Denotation and connotation'.

1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

 

DENOTATION

This printed WaterAid advertisement, a young boy (symbolic  codes). Dry, deserted background (technical code) The boy has sad facial expressions (symbolic codes). His clothes look dirty and old. (symbolic code). The house looks small and old (technical codes) 

CONNOTATION 

The image is deliberately an extreme closeup of the boy to create a more intense atmosphere, They presented him as sad to make the audience feel sorry for them and make the audience donate in sympathy. This brand intentionally dresses him in these clothes to show how bad this situation is. They put his home in the background on purpose to show his living conditions and how much he needs help.

ANALYSIS

Perhaps WaterAid deliberately used a young black boy to reach to the audience to feel sympathy and have the urge to help the boy. The slogan '' Dig toilets Not graves '' was intentionally used to tell people if they dont start helping more and more people will die. They exaggerate this because they know audience will feel sympathetic and they will catch their attention as they put the photo of the young boy and that slogan together.

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.

DENOTATION

The product being sold in this ad is a Pepsi drink. This ad is using another soda drink (symbolic code)

This is a Halloween ad (symbolic code) The text is small where as the drink is big and stands out. The ad is vertical

CONOTATION 

This brand is using coca cola to promote their drink, as Pepsi and coca cola are the most popular drink brands they are each others competition. The ad is referring to cola as ''scary'' or in other words a bad drink. The ad is using jokes about the rivalry to boost each others brands

Analysis

When looking at the ad, the first thing you notice is the soda can as it is the main focus of the advertisement . It shows a Pepsi can wearing a cape with the coca cola logo on it. Above the can the text ''We wish you a scary Halloween'' because it is vertical it compliments the advert we;

Extension: Print advert research

Read this design blog on some of the best print adverts of all time. Choose one advert that you feel is particularly powerful in terms of its use of connotations and analyse why it is so successful