Music Video: BLACKPINK - How You Like That

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? 

  blinks                                       


2) What audience pleasures are offere                                                            d by the music video for How You Like That? 

diversion, personal relationships, personal identity and surveillance 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

the opening scene as they get to see the characters solo and the way they danced maybe people like how the dance and the style

4) How was the How You Like That music video marketed and promoted to the audience?

 they promoted it through there social media, posters and on YouTube

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

 it is international and many teenagers liked it so maybe they all shared it with each other as well as that maybe as they posted it on social media it got popular, it was also promoted on tiktok which is popular with teenagers so people also saw it more 

 

 

 

 

Industry

1) How were BLACKPINK formed and what records have they broken?

 black pink was manufactured(someone found them). 1 billion views,3rd most viewed music video of 2020,in 24 hour gained 86 million and fastest video to achieve 100,200 and 600 million views and most watched premiere 1.66 million views 

2) What other successful artists have YG Entertainment created?

 BIGBANG

 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos? 

everyone can just have a playlist and turn there phone off and still listen and they don't really watch the music video where's before you had to download the songs and you didn't even have a phone o they could use a Walkman ext. and even when phones first came out the first thing was just a phone where you could listen to music and watch the videos and watching videos were more popular then


4) How do BLACKPINK and K-pop show that the media and music industries are now global? 

in there vlog they put English subtitles as well as Korean and in some of there songs they also say things in English.

 

5) How are UK-based music videos regulated and what types of content require warnings? 

bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.


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