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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is movies made outside big studios with smaller budgets and more creative freedom, while Hollywood blockbusters have huge budgets and focus on making lots of money with broad appeal. 2) What is I, Daniel Blake about? I , Daniel Blake  is about a guy trying to deal with the UK’s welfare system after being turned down for disability benefits, showing how tough and unfair it can be                                                                          3) Who directed I, Daniel Blake and why is this important?  I, Daniel Blake  was directed by Ken Loach, who’s known for making movies that focus on real-life issues and the struggles of everyday people. 4) How was I, Daniel Blake promoted to an a...
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Advertising: Key conventions

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1.   1) What   key conventions  of print adverts can you find and what are the   connotations  or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a  Maltesers  ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity An example of an advert with a clear brand identity is Nike's "Just Do I...
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Galaxy advert CSP

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Sound- music soundtrack from 90s Camera-closeup on chocolate 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. That its luxury and better than the rest for example saying the other chocolate brands are basic like cotton but their luxury like silk 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous British actress and style icon, and Galaxy picked her for the ad because of her classic beauty and elegance, which matched the brand's chic vibe. 4) What is intertextuality? Intertextuality is when a piece of writing or art refers to or draws inspiration from other works, either directly or indirectly. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, l...
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