KISS FM Breakfast show CSP

 1) Read page 2. What is KISS FM's mission?

to engage and connect with young audiences (15-34 year olds) through a multi-platform strategy


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

15-34

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

multi platform strategy 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

they play nonstop new music from trending music artists 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

listen live
social media
live events
digital content
on demand & podcasts
direct interactions


6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

a mix of both active and passive

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

information seeking (music and entertainment news), self-identity (relating to the hosts and their lifestyle), integration and social interaction 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

shifted from a communal, broadcast-reliant experience to a highly individualized, on-demand, and personalized model driven by technological advancements

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

significant differences in style, technology, format and target audience

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

rejecting the shows percieved superficiality, celebrity focus, percieved lack of death


1) When did KISS FM first launch and what type of station was it then? 
october 1985


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