statement of intent

Narrative

The artist are Alessia Carson and Khalid and the song is called 1-800-273-8255 and its about mental health issues. My music video will be about a girl suffering alone with family issues and having depression and learning to rely on her friends for help. Mental health issues are in every community so it teaches them to ask for help instead of keeping it locked away. Propp character theory is enforced as Michelle an African heritage young girl who represents all black teens struggling with the villain mental health issues, her donors is the bad influenced girls who tell her alcohol will make her forget all about it, her friends who extract her from the situation are the helpers. 

Media Language

I will use medium close-ups and zoom-outs. I will also use the mise-en-scene body language ways u can interpret that the actor is suffering inside without telling the audience straight away. The editing style I'll use is fade-outs and fade-ins. This will keep the audience interest and give the effect that its a real music video.  For the non diegetic sound I will use the music 1-800-273-8255 by Alessia Carson and Khalid. For the diegetic sound in the introduction before the music plays the characters parents will be arguing muffled in the background then she puts on her headphones which will cue the music to begin playing. At the end it will fade out into the song title as its also the number of ChildLine. I Will also use handheld footage (camera held by hand) to add realism. 

Media Representations

They are going to be students in high school of all different races so it gives representations to many races and people in high school. I will represent the community as my character are infact people that live in the community and the streets we walk past are in the community. My music video will challenge the idea of keeping issues to yourself as it can lead to bad things if you keep them bottled up without asking for help from anybody so it basically shows that 

talking to friends or just people you care about does help with your problems. Michelle will represent the working class as an African teen girl, its targeted at 13-25. At the start of the music video Michelle is seen as the struggler but at the end she is more of the reforming as she's trying to seek self improvement. To some extent Michelle reinforces the stereotypes of a young female whose struggling with dealing with her mental health issues. When she is getting peer pressured in a sketchy are that reinforces the stereotype of bad influencing people hanging around in dark sketchy eerie places.

Media Audiences

I'm targeting the 13-18 region which does fall under the young adults category and I'm leaning towards people that are in school and as well as their own personal problems them also layering on the issues they have in school with academic stress and peer pressure and falling into bad habits and ask for help whether that's family or friends. I'm using Blumer and Katz uses and gratification people can relate with the character and what she's going through it can give them a feeling of personal identity and help them with what their going through.