Introduction to OSP: Influencers blog tasks

 

1) What years did YouTube, Twitter and Instagram launch?
2005, 2006, 2010

2) What is the definition of an influencer?
someone who influences something or someone

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Khaby Lame 161 million on TikTok, and around 80 million on Instagram

4) How big is the influencer industry according to the article?
The influencer industry (part of the larger creator economy) is valued at approximately $250billion currently

5) What are the problems associated with being an influencer?
  • Lack of structure and accountability.
  • Pressure to always stay relevant.
  • Inconsistent income, especially in the early stages.
  • The mental toll of being online 24/7.

6) Why is it suggested that audiences actually like being sold products by influencers?
because they foster a sense of trust and authenticity through parasocial relationships

7) What representation of beauty is often found on Instagram or other influencer sites?
an idolized beauty standard promoted through filters and photoshop (Instagram face)

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
i think they can be both, sometimes positive when they talk about politics of countries who are struggling or promoting small businesses, but the negative is that they can lie for views or money or promote unhealthy beauty standards that are impossible to reach and can affect the young minds

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