OSP: Language and Representation Blog Tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

navigation, colour scheme, typography

user profile, narrative

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

 The #EndChildFoodPoverty Campaign

platform he posted the letter to the government demanding for children to be fed

brand promotion 

 The "Marcus Rashford Book Club"

aims to provide free books to children in underprivileged areas, based on his belief that reading changed his life. Social media posts feature images of him with books or promoting the titles, linking back to the website for more information

Partnership Announcements and "About" Page Imagery

Rashford's website "About" page details his numerous brand partnerships (e.g., with Nike, Levi's, and Burberry) alongside his charitable and football achievements. 

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Authenticity and Personal Connection: 

Kardashian shares behind-the-scenes glimpses of her life, career, and family through Instagram Stories and posts

Influencer Marketing and Collaborations

Her brands, such as SKIMS, frequently collaborate with A-list celebrities and a wide range of influencers to reach diverse audiences. 

User-Generated Content (UGC) Integration

SKIMS encourages fans to post their own photos and videos wearing the products (e.g., mirror selfies, "fit checks") and then reposts the best content.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Authentic Storytelling:

Rashford directly uses personal testimonies and a simple, everyday language across his social media platforms and public letters to describe his family's reliance on free school meals, breakfast clubs, and food banks. This personal, "lived experience" approach makes his advocacy efforts credible and sincere, rather than "preachy" or controlled.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Integrated Storytelling:

 Kardashian integrates media properties directly into her personal narrative. On Instagram and other platforms, behind-the-scenes content and personal moments with family members often coincide with the airing of new episodes of their show, like the current "The Kardashians" on Hulu.


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

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