Galaxy advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Sound- music soundtrack from 90s Camera-closeup on chocolate


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
That its luxury and better than the rest for example saying the other chocolate brands are basic like cotton but their luxury like silk

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a famous British actress and style icon, and Galaxy picked her for the ad because of her classic beauty and elegance, which matched the brand's chic vibe.


4) What is intertextuality?

Intertextuality is when a piece of writing or art refers to or draws inspiration from other works, either directly or indirectly.


5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The advert suggests Audrey Hepburn films like Breakfast at Tiffany's and Roman Holiday, using her iconic outfits, elegant lighting, simple but stylish props, and a glamorous setting to recreate the timeless feel of those movies.


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

In the Galaxy Audrey Hepburn advert, the "hero" is Audrey herself, who represents elegance and grace, while the "villain" is the pressure of societal expectations, which Audrey overcomes by indulging in the chocolate.


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The advert starts with Audrey enjoying a peaceful moment (equilibrium), then faces a small disruption with the societal pressure (disequilibrium), but ends with her finding satisfaction and returning to calm as she enjoys the chocolate (new equilibrium).


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

The advert shows Audrey Hepburn as the perfect, timeless icon of elegance and style, making her seem almost unreachable and admired, like someone everyone looks up to for inspiration.


9) What representations of gender can you find in this advert?

The advert shows women as graceful, elegant, and strong, focusing on Audrey Hepburn's beauty and confidence, while there’s no real focus on men, giving the impression that women can be independent and powerful on their own.


10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the advert, instead of just showing Audrey Hepburn as a delicate, traditional figure, it shows her being more independent and in control, challenging the old idea of women being just passive or dependent.

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