daily mirror audience and industry

 

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
65+

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.  

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
it uses Blumer and Katz uses and gratifications as it provides surveillance because of how the viewers can see what the celebrities are doing and can view their everyday life as well as all the gossip and scandals they are apart of 

4) Why are print newspapers generally read by older audiences?
because in their generation it was more popularised by everyone to use print as phones and technology was not as seen/updated as it is today

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
bright colours, short texts, alot of pictures, big bold short statements

Industries

1) What company owns the Daily Mirror and why are they struggling? 
Reach Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Party gate scandal that the Daily Mirror exposed?  

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
they created a website for a subscription for viewers to see limited stuff from daily mirror at a fee and for them to watch it on their tv phones or any technology.

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