Advertising & Marketing: Final index

 


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Advertising: Key conventions

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1.   1) What   key conventions  of print adverts can you find and what are the   connotations  or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a  Maltesers  ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity An example of an advert with a clear brand identity is Nike's "Just Do I...
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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is movies made outside big studios with smaller budgets and more creative freedom, while Hollywood blockbusters have huge budgets and focus on making lots of money with broad appeal. 2) What is I, Daniel Blake about? I , Daniel Blake  is about a guy trying to deal with the UK’s welfare system after being turned down for disability benefits, showing how tough and unfair it can be                                                                          3) Who directed I, Daniel Blake and why is this important?  I, Daniel Blake  was directed by Ken Loach, who’s known for making movies that focus on real-life issues and the struggles of everyday people. 4) How was I, Daniel Blake promoted to an a...
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Mise-en-scene: Stranger Things analysis

DENOTATION The lighting at the start is flickering it is also dull/dim lighting lighting and its set at night time  CONNOTATION In the introduction of "Stranger Things," flickering lights create an atmosphere of suspense and mystery. They symbolize the SCI-FI theme in the show as it DENOTATION The actors expression in the first scene shows that he's fearing for his life as he looks scared and anxious for what is chasing him, The children's fascial expressions shows that they are having fun with each other playing games CONNOTATION The actors facial expressuion shows that when they were playing thwe board game their expressions were happy and excited but the tables turned very quickly. DENOTATION The setting in the start is in the underground secret lab it also shows the dark scary forest CONNOTATION The undergrouyd secret lab highlights the SCIFI THEME in the seriies and it gives it an eerie vibe as its dark a man is being chased flickering lights and its alltogehter ...
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