Advertising & Marketing: Final index

 


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Advertising: Key conventions

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1.   1) What   key conventions  of print adverts can you find and what are the   connotations  or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a  Maltesers  ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity An example of an advert with a clear brand identity is Nike's "Just Do I...
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Camerawork blog tasks

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1.  closeup, allows us to see the characters expressions and emotions and the suspense of the scene in the call the effect was used to show her closeup reaction after discovering something, it shows the audience her facial changed. medium close up, gets closer in on the character so that the face and top of shoulders is showing it puts the audience at just the right distance from the women's face so we can see some of her body expressions and all of her facial expressions 2. Two shot is usually a medium shot or medium close up of two characters and its used to show us to characters facial expressions when they hear the news in the clip and the reactions to show us if they have the same reaction or different ones. 3. The lighting is really dull and dark for example in the first scene it shows that its clearly filmed in the night and the one lamp adds light but at the same time keeps it quiet and dim. 4. Low angle makes the subject look big and powerful it lets the audience see there...
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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is movies made outside big studios with smaller budgets and more creative freedom, while Hollywood blockbusters have huge budgets and focus on making lots of money with broad appeal. 2) What is I, Daniel Blake about? I , Daniel Blake  is about a guy trying to deal with the UK’s welfare system after being turned down for disability benefits, showing how tough and unfair it can be                                                                          3) Who directed I, Daniel Blake and why is this important?  I, Daniel Blake  was directed by Ken Loach, who’s known for making movies that focus on real-life issues and the struggles of everyday people. 4) How was I, Daniel Blake promoted to an a...
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