Advertising & Marketing: Final index

 


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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is movies made outside big studios with smaller budgets and more creative freedom, while Hollywood blockbusters have huge budgets and focus on making lots of money with broad appeal. 2) What is I, Daniel Blake about? I , Daniel Blake  is about a guy trying to deal with the UK’s welfare system after being turned down for disability benefits, showing how tough and unfair it can be                                                                          3) Who directed I, Daniel Blake and why is this important?  I, Daniel Blake  was directed by Ken Loach, who’s known for making movies that focus on real-life issues and the struggles of everyday people. 4) How was I, Daniel Blake promoted to an a...
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OMO advert CSP blog tasks

 1) What year was the advert produced? -1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. -In the 1950s, women in ads were mostly shown as homemakers, focused on family, cleaning, and looking beautiful to please their husbands. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? -The message "OMO makes whites bright" and the bold, simple text make it clear that the product will make clothes super clean and bright, making it seem like a must-have for getting the best results. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? -In the ad, the woman is dressed in a neat, tidy outfit with natural makeup, placed in a clean, homey setting, showing that she's expec...
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Galaxy advert CSP

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Sound- music soundtrack from 90s Camera-closeup on chocolate 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. That its luxury and better than the rest for example saying the other chocolate brands are basic like cotton but their luxury like silk 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous British actress and style icon, and Galaxy picked her for the ad because of her classic beauty and elegance, which matched the brand's chic vibe. 4) What is intertextuality? Intertextuality is when a piece of writing or art refers to or draws inspiration from other works, either directly or indirectly. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, l...
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